Use cases for WhatsApp chatbots
- Generating sales with WhatsApp chatbots: Ads can be used to attract customers via WhatsApp chatbots. A company might post a series on Facebook and Instagram that includes a call to action (CTA), which is something simple and direct like “Contact Us”. Customers can click the CTA to be redirected to WhatsApp’s chatbot, where they can place orders.
- Support through the sales funnel: Businesses can use WhatsApp chatbots to engage with them at all stages of their sales funnel. WhatsApp chatbots can be used by prospects to inquire about the item’s cost, sizing options, delivery dates, and when it will next be available. They can also use the same WhatsApp chatbot post-purchase to request returns, make refund requests, and leave reviews.
- Get a WhatsApp Business API
- Partner with a solution provider.
- Choose a chatbot app.
- Think about your chatbot’s conversation and dialogue capabilities.
- Iterate, test, and improve.
WhatsApp chatbots: The benefits
- Customer engagement can be increased.
- Generate key customer behavioral data.
- Get mission-critical feedback.
- Increase sales
- Reduce abandoned carts.
- Customer loyalty can be increased.
- Customer engagement can be increased.
- WhatsApp chatbots are more effective than other communication channels for engaging customers. Brands can reach out to customers to promote their products and check in on them. It is estimated that 95% of text messages are opened within three minutes.
- Generate key customer behavioral data.
- WhatsApp chatbots can be used by businesses to collect data that reveals how customers think and behave. They can use WhatsApp chatbots to test different marketing strategies. For example, customers may click through one template but not another. This will help them determine which marketing strategies work well on their channels.
- Get mission-critical feedback.
- Companies can get customer feedback to identify the areas where they are failing and make improvements as soon as possible. Unfortunately, however, traditional methods of asking for feedback (such as sending an email) may get lost in junk folders or might be overly time-consuming or complicated to complete. WhatsApp messages are, however, ideal. Customers can respond quickly to feedback requests by using emojis or numbers out of 5. “How would your customer service rating be out of 5?”
- Increase sales
- WhatsApp chatbots can be used by companies to notify customers about new promotions, promote products, or inform customers that something they had previously purchased is back in stock. Customers can click through to purchase the product by including a link. This will increase sales over time.
- Reduce abandoned carts.
- WhatsApp chatbots can contact customers and ask if they would like to check out more. Customers may have fallen behind due to distractions or not wanting to buy at the time. However, that does not mean that they aren’t interested in purchasing again. Companies can increase revenue by reminding customers and decreasing abandoned carts.
- Customer loyalty can be increased.
- WhatsApp chatbots enhance customer service, which leads to increased customer loyalty. Customers can easily purchase, return, review, and troubleshoot with them. Customers will continue to return to the business over and over again.
Chatbots are the future
WhatsApp chatbots will be the future of customer support. They allow businesses to use two popular communication channels, WhatsApp and chatbots. Businesses can offer unbeatable customer service at any hour while reaching customers wherever they are. This will improve customer service, increase retention rates, and boost the bottom line.